Google DoubleClick’s Ad Planner

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Google Double Click's - Ad Planner

I just read about the Google DoubleClick’s – Ad Planner while i was in my Google Webmaster Tools account, thought i should it share since it seems very interesting and more useful.

My final thoughts about the Google Ad Planner is that it’s a very nice and useful marketing tool provided to us – it looks to me like a new and improved version of Alexa, at-least a little..?

Watch the below video by Google to see an overview of Ad Planner.

Google DoubleClick Ad Planner Screenshot
Click to Enlarge

DoubleClick Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.

Refine your online advertising with DoubleClick Ad Planner, a free media planning tool that can help you:

Identify websites your target customers are likely to visit

  • Define audiences by demographics and interests.
  • Search for websites relevant to your target audience.
  • Access unique users, page views, and other data for millions of websites from over 40 countries.

Easily build media plans for yourself or your clients

  • Create lists of websites where you’d like to advertise.
  • Generate aggregated website statistics for your media plan.

It provides marketers with a demographics breakdown for selected web sites that includes valuable information, such as gender, age, education, income and language. Ad Planner helps marketers identify web sites their audience views, and buy advertisements on those websites.

Google Ad Planner Screenshot 2

Google DoubleClick Ad Planner Overview

Webmasters can claim their websites and edit information related to their websites on the Ad Planner, you can also put your Ad Placement so that potential advertisers can see and reach you.

There are different ways to claim your website, if you’re already using Google Webmaster Tools, then most of your information will be available to the Ad Planner once you join, it will prompt you to collect information about your websites from you Webmaster Tools account.

Note:-

If you’re a Google AdSense publisher, your ad placements will automatically appear in DoubleClick Ad Planner.
For instructions on claiming site ownership with Google Webmaster Tools, visit the Google Webmaster Tools Help Center.

With DoubleClick Ad Planner, you can:

  • Define audiences by demographics and interests.
  • Search for websites relevant to your audience.
  • Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
  • Create lists of websites where you’d like to advertise and store them in a media plan.
  • Generate aggregated website statistics for your media plan.

http://www.google.com/adplanner/

Please feel free to share your thoughts and opinions.

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3 Comments

  1. alexN says

    Yet another disappointing product from Google!

  2. Dan, Conveyancing Programmer says

    We spent £16K on adwords – and didn’t make a bean. We only shot up the organic rankings AFTER stopping the adwords campaign – Could the two be related? Can’t be sure, but I’ve never regretted stopping spending that money!

  3. Media Planning says

    Ad Planner hasn’t gained in momentum as much as I thought it would. Thoughts?

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