Microsoft Strengthens its Footprint in Pakistan – PR


Microsoft Picture Release (English)
World leader in computing solutions appoints authorized hardware vendor for the 1st time in Pakistan!

Karachi, 2nd March 2012: Microsoft Pakistan today announced the re-launch of the Hardware devices. Premium quality, durability and warranty, all that is needed by the home computer users to be hassle free.

That is not all. Microsoft Hardware for Business, available through qualified resellers, is an easier way to purchase and deploy Microsoft Hardware. Our full line of products for business—from webcams and headsets to keyboards and mice—are designed to work seamlessly with Microsoft software and help save you money, increase productivity, and improve employee comfort.

Further, Microsoft Pakistan also announced the official appointment of its authorized hardware distributor, Advance Business Systems (ABS) in Pakistan.With this appointment, Microsoft strengthens its distributor network footprint in Pakistan and ensures provision of original Microsoft hardware in key metropolitans of the country.

This appointment reaffirms Microsoft’s mission to help people and businesses in Pakistan to realize their full potential. Although Microsoft is most famous in Pakistan owing to its Windows software, the company also offers a wide range of high quality and reliable hardware such as head phones, keyboards, mice and webcams. Now Microsoft’s hardware portfolio will be available across Pakistan through its only authorized distributor in Pakistan – ABS. ABS has further nominated its retail partners, MUSHKO Electronics, Viper technology and IT Park to ensure availability of Microsoft hardware across the major cities of Pakistan. All Microsoft hardware is available with 1 year local warranty.

“We chose ABS as authorized hardware distributor for their solid business credibility in the market and their reputation for being the leading IT hardware and software provider in Pakistan,” said, Mr. Kamal Ahmed, Country General Manager, Microsoft Pakistan. “Considering Microsoft’s technology achievements and the passion that we put into all of products and services, customers will find the same level of brilliance and innovation when selecting from our new range of products, that they have experienced using our software and other services.”

“We are pleased to have been appointed by Microsoft Pakistan as their sole authorized hardware distributor in Pakistan,” said Mr. Syed Nasir Hussain, COO, ABS Pakistan.  “To match the level of commitment that Microsoft expects from us, ABS has ascertained that our well-trained team will guide customers through their pre, during and post purchase queries and help them choose the right Microsoft hardware that perfectly matches Microsoft customers’ needs.  Warranty and after-sales claims can be processed easily from any of ABS offices across Pakistan in Karachi, Lahore, Islamabad, and Multan.”

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software – any time, any place and on any device.

Microsoft Pakistan opened its offices in 1999 with over 200 partners all over the country.MS Lebanon is Part of the NEPA subsidiary which comprises Jordan, Morocco, Algeria, Libya, Pakistan, Tunisia, Iraq, Afghanistan, Syria and the Palestinian authority. As the use of software and technology increases with the number of Lebanese companies and individuals depending on IT as part of their everyday life, the company is poised to thrive even more over the coming years.

Microsoft Corporation’s address on the World Wide Web is:
Microsoft Pakistan’s Web site is:

About ABS

ABS was established in 2003 and started working as a Major Distributor and Business Associate of Acer Computers in Pakistan Region for desktops (initially) and rest of the Acer Products in 2004. Since then, ABS has been making Alliances with World Renowned Brands in order to become a Total I.T Solution Company. ABS is a joint partner venture, extending End-to-End Information Technology and Systems Integration Solutions to companies and channels of repute throughout Pakistan.

ABS strives to become one of the respectable distributor’s of IT products (Computer Hardware / Software / Networking & Accessories) in Pakistan. We aim to up hold our responsibility to our employees, principals, associates and customers, who are the key element of our success, which, we believe is only possible when we work as a team.

For more information please contact:
Syntax Communications
Mansoor Abbas : 0300-2124963

1 Comment
  1. webhosting pakistan says

    Microsoft cannot get hold in Pakistani market unless it reduces its price..almost 99% user in pakistan is using branded products from key board mouse to complete system which they get in better condition under cheap price. Only 1% customer which may be microsoft loyal customer use their products.

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