But how do we increase our readers? Our can we both satisfy our current readership but also reach loads more readers?
Well, here are Five Unique and Creative Blogging Tips to help you increase your readers.
Run Weekly Contests
Keep your readers coming back and entice new readers with the promise of prizes each week. Of course, this option requires that you can afford to give away prizes, but you don’t have to always buy prizes. You could give away a spot of advertising or you could make one prize a guest post or something like that. Be creative with the kinds of prizes you give away, and readers will appreciate both your generosity and the way you interact with them. Soon news will spread of your contests and you’ll attract more readers to your blog. One good contest could be a ‘Great Comment Contest’; pick one comment each week that you felt added great content to your blog and reward that commenter.
Pursue Guerrilla Marketing
One way to increase readers is to create buzz about your blog. You can do this through a variety of Guerrilla marketing techniques. For example, if you’re a tech blogger, consider printing off a bunch of bookmarks with a cool design on them or a quotation from your blog and make sure you have your blog’s name on them. Then go into a bookstore, find the technology books section, and slip those bookmarkers into a bunch of cool tech books. This is just one example of creating buzz. You have to be creative and do things in new and interesting ways. One way is to think outside of the blogosphere.
Hand Over the Key
Well, I don’t mean literally, of course, but one way to create more readers is to allow your readers to participate in the creation of your blog’s content. By offering guest posts specifically to your readers, you make them invest something of themselves into your blog. After they write a guest post, they’ll feel responsible for the health of your blog, so they’ll want to tell all their friends to read their guest post, thus bringing you more readers!
Cause a Controversy!
You’ll want to be careful with this idea, sure, but it could be fun. You don’t have to cause a real big controversy, because you want to watch your reputation. However, if you create a scene, you’ll gather onlookers. You can create a scene all sorts of ways. Find the latest news in your blogging community and take an opinionated stance on it. You don’t have to be mean in order to do this well; write a well-reasoned argument that takes an unpopular stance, and you’ll soon have readers interested in debating you on your points. This could be a great way to also inspire the blogging community to examine certain issues.
Break a Big Story
Finally, if you can break a big story on your blog, you’ll gain a huge following. In order to do this well, you have to monitor all channels related to your blogging niche. This means following specific people on Twitter, having an excellent feed in your RSS reader, and having the authority to ask your readers for tips every now and then.
What are some other creative ways you’ve tried to get new readers on your blog?